Heather Navarro is a Los Angeles-based senior digital producer, happy to be writing, editing, strategizing, and producing UX and premium social content.
She has worked for major media companies like NBCUniversal and Viacom, and you’ve read or seen her content locally and across the nation, including Spanish language video she shot and produced.
She currently works for NBC Los Angeles as the Senior Digital Producer, leading the afternoon team through editorial coverage while breaking news, monitoring analytics and producing best-in-class social media to keep digital operations on the cutting edge of local news.
She’s an expert in using SEO and Google Trends to determine evergreen content and jump on hourly trends in search.
Heather is an incredibly versatile creator, who can shoot, edit, and produce video, while also writing lifestyle and parenting content (her absolute fav!) while handling the hard stuff (breaking news, explainers, guides, and more).
She supports digital content and strategizes the best way to launch OTT series and broadcast content online and on social.
She’s all about producing entertaining content that is above all useful.
She also hires and mentors diverse intern candidates to further grow the effective hiring pipeline from intern to contractor to staff member.
She’s innovated by introducing new technology and practices to the digital team as liaison from IT to team, including implementing social streaming services for both NBCLA and Telemundo 52. As social media lead, she crafted social media strategy for NBC Los Angeles’ millions of users in a No. 2 market, while coordinating strategy with Promotions and Community Departments to maximize revenue and reach.
In months, she’s grown the brand account’s TikTok presence from less than 100 to more than 180K with millions of views. Honestly, it is growing so rapidly that these numbers are out of date almost weekly, so take a peep here.
She graduated with honors after earning her master’s degree in digital journalism from the University of Southern California.
She is also one of the select few to earn the Bryce Nelson Award for Distinguished Journalism.
She also graduated magna cum laude from Cal State Fullerton with a degree in print journalism after getting her start as magazine and newspaper editor at El Camino College.
She also published articles on the MTV Movies Blog site during her time at the Santa Monica campus. She interviewed celebs like Panic! At the Disco, Michelle Monaghan, Shia LaBeouf, Vince Vaughn and more.
While working as a content researcher at Internet Brands in El Segundo she researched keywords to create SEO rich content. She also wrote, reported, and shot photos for Patch.com in Hermosa and Manhattan Beaches.
Heather also has worked as a technical copywriter — designing and writing instruction manuals — for toys at MGA Entertainment.
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Notable Skills
- Leading editorial coverage
- Keyword research/SEO/SMO
- Social media strategy, paid and organic
- Chartbeat, Omniture, Google Analytics
- Technical copywriting
- WordPress
- Hiring and mentoring
- Adobe Suite: Premiere, Illustrator, InDesign, Photoshop
- Microsoft Word, Excel, PowerPoint, Outlook
- Canva
- Slack Gif Queen
- Mom
HEATHER NAVARRO 